![]() ![]() As a result, she spent significantly on groceries overall-avoiding impulse purchases, inevitable waste on partially used ingredients, and spoiled food.Ī bonus, unintended benefit: Because the meals were healthy and perfectly-proportioned, both she and her husband, Jim, dropped some weight without even trying. “So, it’s not cheap,” Heather laughed when I reminded her that her original goal was to save money.īut because the Blue Apron delivery covered the lion’s share of weeknight dinners, she was able to limit trips to the grocery store. ![]() With Blue Apron, Heather got all the ingredients and instructions for four full meals delivered to her front porch for $140/week. With finances tightening up in other areas, Heather knew that something had to change.Īrmed with a coupon code, she tried the meal delivery service, Blue Apron. (No one is getting paid to say this, it’s just really what she tried!) She was pleasantly surprised by the results: Less Is Less (And That’s A Good Thing!) As such, their food budget was generous, to begin with:Īnd still, they were going well over budget on the regular. ![]() Jim and Heather have always prioritized good food. Heather wants to preserve family dinner as an anchor for her family but, with increasingly less time, and new priorities popping up left and right (hello, college!), quality meals at a reasonable cost have proven more difficult, and more critical, than ever before. Meet Heather Kane, a 39-year-old yoga teacher, mom of two teenagers, and wife to Jim, an ER nurse with an unpredictable, crazy-busy schedule.
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